You can then better provide customers the messaging they’re actually looking for, rather than making guesses. That means your marketing efforts can be driven by actual data from ongoing customer feedback. This enables them to discover all kinds of insights much more quickly. So marketing teams that use agile thinking are getting a steady stream of feedback during development. Benefit 2: Increases innovationĪgile thinking leads to a rapid testing process. Because you’re getting ongoing customer feedback, you can be more confident that you’re working on projects that will ultimately lead to market success. Instead of spending time on things that don’t deliver value, you can focus all of your efforts on the most important tasks at hand. And this means the organization is able to bring in customers. Because your team is more efficient, it is able to deliver more projects. And this gives them a quicker sense of accomplishment, which is invaluable for team morale.Īnd consider the advantages for the business. Eliminating unnecessary steps and red tape means teams work faster. This helps reduce any wasted effort later in the process. One of the key advantages of agile thinking is that it brings potential problems to the surface quickly. Digital Marketing - Study Notes: Benefit 1: Increases efficiency
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